Nearly 7.000 Haribo-Bärchen in all colours (the greens were nibbled) on acrylic plate with black lacquer bars in between. Original size 185 x 135 cm

Hans Riegel Senior was the founder of Haribo. In 1920, after several years of training and professional experience as a candy maker, he started his own business. The company name Haribo stands for Hans Riegel Bonn. He started his business "with a sack of sugar", a marble plate, a stool, a brick stove, a copper kettle and a roller.

In 1921 he married Gertrud Vianden, who became the first employee in his company. At that time, she delivered the daily production by bicycle. He invented the dance as a little treat - a figure that was at first somewhat slimmer and larger than today´s figure. The later, with different ingredients, became world famous as Haribo-Goldbäär.

Son Hans († 2013) was born in 1923, daughter Anita followed in 1924 and son Paul in 1926 († 2009). By the Second World War, the number of employees had grown to around 400. Hans Riegel Senior died in 1945 at the age of 51.

After the Second World War Hans Riegel Junior, in cooperation with his brother Paul Riegel, starts the difficult reconstruction of the company. The brothers share the tasks: Hans Riegel Jr. takes over the commercial, the younger brother Paul Riegel the technical management and takes over the responsibility for production and technology. Together with his brother, who was responsible for sales and marketing, he laid the foundation for the successful development of the HARIBO Group through his own technical developments. Everyone knows the slogan "Haribo makes children happy and adults as well".

"I love children. They´re my customers. I must always be informed about what they want to eat, what they think, what language they speak. With this attitude Dr. Hans Riegel Junior proved the right feeling. He informed himself comprehensively about his target group, the children, and regularly sought contact with his trainees, a matter of the heart. It is precisely this open-mindedness towards new things and the high quality standards that guarantee HARIBO´s many years of success. Giving something of this back to young people has always been a need to which he has given shape to this day with his foundations for the promotion of young talents and many individual projects.

His creativity and determination have shaped the goods industry in Germany and across national borders for decades. Dr. Hans Riegel Junior died on 15 October 2013 at the age of 90. Paul Riegel died in 2009 at the age of 82.

The grandson of the founder, Hans Guido Riegel, is currently running the company together with his colleague Michael Phiesel.

Today, HARIBO is one of the world´s most successful family-run companies with 16 production sites, over 6,000 employees and a total output of 100 million gold products alone.


Comment of the designer on the Haribo-CoreTrait:


The first CoreTrait I designed presented me with a multitude of challenges: Preservation of the gold deposits, as well as testing of the most different types of adhesive in combination with the used Plexiglas base plate (so a church window optic is possible by backlighting) and the clean application of the black space grid. 7,500 different colours were used: white, yellow, orange and red. The greens have been nibbled.