In addition to the CoreTraits by founders such as Reinhold Würth, Dietrich Mateschitz (Red Bull), Ole Kirk Christiansen (LEGO), Hans Riegel (Haribo) and Artur Fischer (Fischer Technik, Dübel etc.), a number of other artistically designed CoreTraits are already in progress.

br> materials such as coffee, textiles, glasses, crayons, beer, toys and pasta play a major role. For all these topics there are one or more well-known and especially noteworthy entrepreneurs with whom I have contacted and whose CoreTraits I am already working on conceptually.