Dietrich Mateschitz
Over 9,000 pull rings painted and glued in different colours, plus numerous fragments of shredded beverage cans. Original size 185 x 135 cm
Red Bull is literally "on everyone´s lips" and should not be missed at any party. Particularly active in the media, but above all in extreme sports. The man, doer and manager behind it is Dietrich Mateschitz.
Together with his two Thai partners, he founded Red Bull GmbH in 1984.
After the Thai "Krating Daeng" recipe was modified and a marketing concept was developed, Red Bull was launched in 1987. In the period that followed, the refreshment drink became the world market leader in energy drinks.
Dietrich Mateschitz (*20.May 1944) is the creative head of Red Bull. He´s a marketing specialist par excellent. He is a sponsor of many sports and events. He also uses his "Flying Bulls" as advertising vehicles, is a leader in the Formula 1 circus and even the leap of Felix Baumgartner out of the stratosphere was a stroke of genius from a marketing point of view.
Dietrich Mateschitz is not only creActive, but also often socially committed. Together with his friend Heinz Kinigadner, for example, he founded the "Wings for Life" foundation, which has set itself the goal of finding healing methods worldwide&and ultimately making paraplegia curable. In 2012 he donated 70 million euros to the "Paracelsus Medical Private University" in Salzburg to support various research projects on the topic of "paraplegia".
All this is admirable and justifies an appreciation as "a special man who has created something great out of something small".
Note of the designer to the Mateschitz-CoreTrait:
In contrast to all other personalities of my CoreTrait series it was not quite easy to implement Dietrich Mateschitz Fraktal. His "little thing" is an energy drink, canned. Unfortunately, as a pixel too big to make his portrait out of it.
After intensive work with the product and the sufficient emptying of some cans, however, I quickly came up with the right idea. For his love of detail, Dietrich Mateschitz individualized the pull rings of the cans with a punched-out bull.
So I "only" had to collect about 10,000 of these rings and "already" I could start work. Just collecting the rings, or rather plucking off the pull rings in the sticky cans of my favourite restaurant, took almost a year. All friends and acquaintances were asked to collect diligently.
The straightening of the rings, the cleaning, the varnishing in different colours and afterwards making the punched form of the bull visible with a textile snippet took some more time. The final realization of the CoreTrait from these "colored pixels" was then only a matter of a few weeks.
I am particularly proud of this CoreTrait because it was not so easy to organize the basic material. Of course I could have asked Red Bull, but I´m pretty sure that with a brief description of the planned project I´d rather not be understood.
Together with his two Thai partners, he founded Red Bull GmbH in 1984.
After the Thai "Krating Daeng" recipe was modified and a marketing concept was developed, Red Bull was launched in 1987. In the period that followed, the refreshment drink became the world market leader in energy drinks.
Dietrich Mateschitz (*20.May 1944) is the creative head of Red Bull. He´s a marketing specialist par excellent. He is a sponsor of many sports and events. He also uses his "Flying Bulls" as advertising vehicles, is a leader in the Formula 1 circus and even the leap of Felix Baumgartner out of the stratosphere was a stroke of genius from a marketing point of view.
Dietrich Mateschitz is not only creActive, but also often socially committed. Together with his friend Heinz Kinigadner, for example, he founded the "Wings for Life" foundation, which has set itself the goal of finding healing methods worldwide&and ultimately making paraplegia curable. In 2012 he donated 70 million euros to the "Paracelsus Medical Private University" in Salzburg to support various research projects on the topic of "paraplegia".
All this is admirable and justifies an appreciation as "a special man who has created something great out of something small".
Note of the designer to the Mateschitz-CoreTrait:
In contrast to all other personalities of my CoreTrait series it was not quite easy to implement Dietrich Mateschitz Fraktal. His "little thing" is an energy drink, canned. Unfortunately, as a pixel too big to make his portrait out of it.
After intensive work with the product and the sufficient emptying of some cans, however, I quickly came up with the right idea. For his love of detail, Dietrich Mateschitz individualized the pull rings of the cans with a punched-out bull.
So I "only" had to collect about 10,000 of these rings and "already" I could start work. Just collecting the rings, or rather plucking off the pull rings in the sticky cans of my favourite restaurant, took almost a year. All friends and acquaintances were asked to collect diligently.
The straightening of the rings, the cleaning, the varnishing in different colours and afterwards making the punched form of the bull visible with a textile snippet took some more time. The final realization of the CoreTrait from these "colored pixels" was then only a matter of a few weeks.
I am particularly proud of this CoreTrait because it was not so easy to organize the basic material. Of course I could have asked Red Bull, but I´m pretty sure that with a brief description of the planned project I´d rather not be understood.
